Digital Strategy, Video, Digital Development, Content Writing, Design

Brainchip

Timeline

2019-2022

Client

Brainchip

Service Provided

Digital Strategy, Video, Digital Development, Content Writing, Design

Industry

Technology

Summary

BrainChip is an Australia-based technology company, founded in 2004 that specializes in developing advanced artificial intelligence (AI) and machine learning (ML) hardware.

Deliverables

Brand & Marketing Strategy
Digital Footprint Audit
Positioning & Messaging
Brand & Identity Design
SEO
Website Redesign
Copywriting
Collateral Design
Video Production

Impact by the numbers

1.3k

YouTube Subscribers

1810%

Increase in page views

50k+

Youtube video views

36%

drop in bounce rate

18x

increase in Market Cap in a 3-year period

$1.4B

Peak Market Cap

Auditing & Prioritization

By auditing the initial digital footprint, we identified challenges that BrainChip faced as an organization. We worked on fixing the issue of findability and conveying trust to potential visitors by revamping the website copy, design, and SEO.

Understanding the audience

The products & vision of the company were blurred in tech-heavy language and applied mostly to an audience that spoke the same language.

Appealing to a larger audience and painting a vision of BrainChip’s purpose in the world required familiarity with tech and a friendly “guide” that would pave the way for the hearthy Australian investor community.

Positioning

After understanding the in’s-and-outs of the company’s products, we saw and envisioned its potential. We needed to communicate this vision to the world in a tangible way that has real applications and allows enough space for the audience to imagine their own future with BrainChip technology.