First Responders Network
Timeline
2022-Ongoing
Client
First Responders Network
Service Provided
Digital Strategy, Content Marketing, Digital Media
Industry
SVOD
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Summary
First Responders Network is a streaming platform launched in 2022, an Axon Enterprise initiative designed to offer accurate and authentic first responder content.
Deliverables
- Discovery & Research
- Digital Strategy
- Graphic Design
- Website Design
- Content Strategy
- Social Media Advertising
- SEO
340%
CPC Budget Optimization
107%
Increase in link clicks
2,200%
Increase in the number of followers
100%
increase in page engagement
Research & Prioritization
In a one-month session, our team worked closely with the leadership team to gather available data on strategy and the company’s mission, followed by intensive research of the operating industry to identify competitors, define the target audience, and generate accurate personas.
The research data was pitched with the company’s objectives to set expectations, identify opportunities, prioritize focus, and define messaging toward the target audience.
Positioning
Considering the infancy of the project, a precise positioning had to be established in order to deliver consistent messaging that would resonate with the target audience.
The content surrounding First Responders comes in many shapes ranging from sensationalism to documentaries, highlighting the main challenge facing FRN to stand out as a source of authentic content depicting real-life scenarios.
Go-to-Market
LazyLeaf assembled a team of strategists, designers & advertising experts that incorporated the research findings to form a go-to-market plan alongside FRN’s leadership team.
The plan involved the expansion of the current website into an easy-to-navigate and clean customer journey:
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Ready to take off?
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E: hiworld@lazyleaf.co.uk