the

people

who we are

We are a forward-thinking team of designers and developers driven by passion — and fuelled by curiosity.

Core Values

Embrace a commitment to the highest level of professionalism.

• Prioritize client’s interests over our own.
• Live by an independent perspective.
• Maintain high standards for client service.

Significantly amplify clients' performance in the digital realm.

• Aim for holistic impact.
• Bring innovations that improve practice and results for clients.
• Foster long-lasting relationships rooted in trust.

Create a home where exceptional people thrive.

• Uphold and sustain meritocracy.
• Embrace different perspectives with an open mind.
• Cultivate growth through apprenticeship and mentoring.

Rooted in

Purpose-Driven Strategy

The path to impactful work is achieved through a clearly defined strategy that can be measured and is aligned with the brand’s purpose.

Holistic Impact

Achieving a seamless customer journey entails having all aspects of the business interconnected in harmony. We apply Design Thinking principles to assist organizations in aligning internal operations with marketing communications for effective results.

A Sense of Ownership

We are committed to quality and honesty in everything we do, at all times, with no exceptions. All our work is rooted in a sense of ownership and accountability, with the aim of building lasting relationships.

“Human” Tech

We strive to create memorable experiences for people and only use tech that adds definitive value. 

Leadership team

Vlad Daniel
co-founder & ceo

Vlad embraced a nomadic lifestyle for 5 years, in which he encountered a multitude of cultures across the globe. By observing different ways in which people interacted and approached various challenges is where the initial spark for ingenuity started to form.

Shortly after obtaining his degree in global business, he started out in the venture capital realm as an analyst where patterns started to emerge in seeing people with great ideas and products, only limited by the ability to paint a vision for the world.

Noticing the inconsistencies of service quality and veil of “tech secrecy” within the digital marketing industry, LazyLeaf was shortly founded in 2018 in London with a mission to deliver impactful work and transparency to clients.

Andrada Bonea
co-founder & Content strategist

Andrada is the lead copywriter with a portfolio as diverse as a wizard's spell book and lore spanning journalism, PR, and Advertising.

Stepping into digital marketing, she wielded her pen with the prowess of Bilbo venturing into the wilderness, bringing a special flair to technology, cybersecurity, and science. Then, she embraced the human side of digital like a Jedi harnessing the Force, forming alliances that extend from tech titans like Apple and Samsung to the fashion fortresses of luxury and indie brands alike.

Andrada believes every brand has a story waiting to be told, and she is happy to script them with the force of creativity, empathy, and lightsaber wits.

Karl Rego
board advisor

Karl is a Chairman, Board Advisor and Investor with 20+ years’ experience driving strategy and growth for Fortune 100, mid-market and scale-up firms in Technology, Healthcare and Consulting, across the UK, Europe and USA.

He has founded, funded, scaled and exited businesses; led 7, 8 and 9-figure operations; and delivered hundreds of millions of dollars in benefits.  Past clients include Johnson & Johnson, McKinsey, Barclays, IBM, Coca-Cola, Tech Unicorns and Institutional Investors.

A Thought Leader on ESG, Scaling, Digital Transformation and Investment Readiness, with a 1 million audience; Karl holds an MBA and is a committee member of Harvard Business Angels of the UK.

Amy White
board advisor / non executive director

Amy White is an Chaos Slayer who thrives in fast-paced, ever changing environments and is passionate about helping to grow the business while assisting in establishing foundational processes that help organizations run more efficiently.

As a consultant, Amy partners with high-tech and SME organizations for business strategy development, Influencer marketing programs and events aimed at increasing brand awareness, creating engaged communities and fostering long-term strategic relationships.

Amy also consults on social media strategy to create and increase social media presence, develop brand awareness, generate inbound traffic and cultivate leads and sales.

Our Work

selected work

Bergenbier

Molson Coors' Bergenbier sustainability initiatives lead to lasting impact.

Brainchip

A leading technology company shaping the future of AI.

First Responders Network

An Axon Enterprise initiative - inside the lives of First Responders.

let's talk

Ready to take off?

UP